SENA ABC: The domestic helmet AVA Red Arrow is equipped with customized MESH Bluetooth headset for the first time, leading the trend of intelligent riding!
中国国潮头盔品牌AVA于3月23日在南京旗舰店隆重开业,并发布了备受期待的全新“红箭”头盔。此次发布的红箭头盔为骑行安全提供了全面保障,与之搭载的SENA ABC定制蓝牙耳机则成为头盔界的亮点,将骑行与科技紧密结合,引领了智能骑行的潮流。
China's domestic helmet brand AVA grandly opened its flagship store in Nanjing on March 23, and released the highly anticipated new "Red Arrow" helmet. The Red Arrow helmet released this time provides a comprehensive guarantee for riding safety, and the SENA ABC custom-made Bluetooth headset equipped with it has become a highlight in the helmet industry. It combines riding and technology closely and leads the trend of smart riding.
SENA ABC蓝牙耳机是SENA品牌首次与中国头盔品牌合作的产品,专门为红箭头盔设计定制。作为全球领导品牌,SENA的通讯技术与AVA对头盔事业的热忱结合,共同研发出了具有高品质音频效果的蓝牙耳机。此外,Sena ABC还采用了SENA MESH INTERCOM网状连接技术,这是SENA特有的网络连接技术,可以为骑手提供更强大,更智能和更可靠的连接,让骑行更加安全和愉悦。
SENA ABC bluetooth earphone is the first cooperation product between SENA brand and Chinese helmet brand, specially designed and customized for Red Arrow helmet. As the world's leading brand, SENA's communication technology and AVA's enthusiasm for the helmet business have jointly developed a Bluetooth headset with high-quality audio effects. In addition, Sena ABC also adopts SENA MESH INTERCOM mesh connection technology, which is SENA's unique network connection technology, which can provide riders with stronger, smarter and more reliable connections, making riding safer and more enjoyable.
此次合作也让AVA成为了首家国产企业加入全球顶尖品牌蓝牙通信联盟MESH UNITED的成员。目前,该联盟的成员包括顶尖国际摩托车整车品牌BMW、哈雷戴维森、凯旋等、摩托车头盔品牌SHOEI、HJC、SCHUBERTH、NOLAN等、以及摩托车行业零售商LOUIS、CYCLE GEAR等和蓝牙通讯品牌SENA、INTERPHONE等。联盟成员间的相互连接和数据共享,让骑手们能够享受更高效、更智能的骑行体验。
This cooperation also makes AVA the first domestic company to join the member of MESH UNITED, the world's top brand Bluetooth communication alliance. At present, the members of the alliance include top international motorcycle brands BMW, Harley-Davidson, Triumph, etc., motorcycle helmet brands SHOEI, HJC, SCHUBERTH, NOLAN, etc., as well as motorcycle industry retailers LOUIS, CYCLE GEAR, etc. and Bluetooth communication brands SENA, INTERPHONE, etc. Interconnection and data sharing among alliance members enables riders to enjoy a more efficient and smarter riding experience.
红箭以“Arrow”命名,参考了古代象征速度和力量的远程攻击武器设计。嘴部为锋,尾翼为翎,结合空气动力学,保证稳定性的同时,大幅降低风阻。这款产品是AVA品牌于2021年立项,经历三次颠覆性设计方案修改和三个月的路试、小规模生产和细节改善后推出的全新头盔。
安全技术方面,红箭采用了AVA品牌一贯的安全理念,沿用Mips技术,这是一种来自瑞典的多方位脑保护系统,常见于越野摩托车、雪上运动和自行车头盔。红箭的Mips技术是一种低阻尼材料,安装于头盔内EPS缓冲层和内衬之间,当发生意外撞击时,能减少碰撞时旋转力对脑部的直接影响,最大降低50%脑震荡发生几率。红箭头盔还拥有13cm宽的镜片,比市面上大多数头盔的11.5cm宽镜片提供更大的视野,镜片净度非常高,达到了2度,使骑手在视野上更加安全。为迎合市场需求,
The red arrow is named after "Arrow", which refers to the design of long-range attack weapons that symbolized speed and strength in ancient times. The mouth is a front, and the tail is a plume. Combined with aerodynamics, it ensures stability and greatly reduces wind resistance. This product is a brand-new helmet launched by the AVA brand in 2021 after three revisions of subversive design schemes and three months of road tests, small-scale production and details improvement.
In terms of safety technology, Red Arrow adopts the consistent safety concept of the AVA brand and uses Mips technology, which is a multi-directional brain protection system from Sweden, which is commonly used in cross-country motorcycles, snow sports and bicycle helmets. Red Arrow's Mips technology is a low-damping material installed between the EPS cushioning layer and the inner liner in the helmet. When an accidental impact occurs, it can reduce the direct impact of the rotational force on the brain during the impact, and reduce concussions by up to 50%. probability of occurrence. The Red Arrow helmet also has a 13cm wide lens, which provides a larger field of vision than the 11.5cm wide lens of most helmets on the market. The lens clarity is very high, reaching 2 degrees, making the rider safer in terms of vision. In order to meet market demand,
红箭此次发布了亮黑、磨砂黑、亮白和亮灰四种素色头盔,以及其他10款涂装版画,包括G318系列上非常受欢迎的饕餮和醒狮等版画、迷彩花纹的虎鲨以及以唐甲为设计理念的麒麟等新款国潮涂装,还有的版画拥有夜光特性。未来还将有其他新的涂装上市。
Red Arrow released four plain helmets in bright black, matte black, bright white and bright gray, as well as 10 other paint prints, including the very popular prints of gluttonous and lion dance on the G318 series, tiger sharks with camouflage patterns, and The Qilin and other new national tide coatings based on the design concept of Tangjia, and some prints have luminous characteristics. There will be other new paint schemes on the market in the future.
据悉,红箭头盔与SENA ABC蓝牙耳机的官方建议零售价均为人民币1099元,而红箭头盔与SENA ABC蓝牙耳机的组合套装的官方建议零售价则为人民币1699元。对于骑行爱好者来说,这无疑是一个不可错过的好选择。
It is reported that the official suggested retail price of the Red Arrow helmet and SENA ABC Bluetooth headset is RMB 1,099, while the official suggested retail price of the combination of the Red Arrow helmet and SENA ABC Bluetooth headset is RMB 1,699. For cycling enthusiasts, this is undoubtedly a good choice not to be missed.
关于塞纳 Sena Technologies
Sena Technologies, Inc. 成立于 1998 年,是摩托车和户外运动通信市场的领先创新者。 在长期成功生产企业级蓝牙 网络产品之后,Sena 于 2010 年发布了我们的第一款摩托车手蓝牙对讲耳机:SMH10。 Sena 通过开发创新的摩托车和户外运动通信设备,包括集成摄像头的对讲机、智能头盔、Mesh 对讲技术以及各种为硬件供电和控制的软件和应用程序,继续引领这一类别。
凭借 20 年的技术开发经验,Sena 继续为全球的 2 轮和户外爱好者提供创新的通信解决方案。 我们现在期待在未来 20 年及以后满足客户和合作伙伴的需求。
About Sena Sena Technologies
Founded in 1998, Sena Technologies, Inc. is a leading innovator in the motorcycle and outdoor sports communications market. After a long history of successful enterprise-grade Bluetooth networking products, Sena released our first Bluetooth intercom headset for motorcyclists in 2010: the SMH10. Sena continues to lead the category by developing innovative motorcycle and outdoor sports communication devices, including camera-integrated intercoms, smart helmets, mesh intercom technology, and a variety of software and apps to power and control the hardware.
With 20 years of experience in technology development, Sena continues to provide innovative communication solutions to 2-wheelers and outdoor enthusiasts worldwide. We now look forward to meeting the needs of our customers and partners for the next 20 years and beyond.
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